For your files…

The Blair Witch Project nefarious misuse of the internet to create a legend from nothing. Once you understand everything they did from fake websites to backdating forum posts, all designed to support the legend created by the movie, you will stand in awe. This was at the leading edge of the web but they still understood some people would try and look it up and once they found “research” they would spread it around. How prescient of how people would react to the internet later.

https://www.site-seeker.com/blair-witch-project-still-greatest-marketing-campaign-15-years/

Originally posted in the Bizarre Magick Facebook group.